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NYU Medical Center B2C print: Nice to be able to humanize a big, forbidding hospital.

NYU Langone Medical Center

Announcing a children’s emergency department is a tricky business. We wanted to acknowledge the hard reality of a kid getting sick or having a serious accident. But not so the ad would be scary or grim. Here, a judicious dollop of adorable and cute really worked. And the huge image of the baby put the body copy describing NYU Langone’s approach to children’s urgent care into perspective. Yes, this a clinical place full of doctors and state-of-the-art medical equipment, but it also appreciates the very special needs of its patients and their families. 

 

MetLife B2B print: How do you get an employee enrollment poster to work? Make it fun. 

Met Life

Is there anything less fun than insurance? How about having to create a fun, engaging corporate HR benefit enrollment campaign on a shoestring budget? We found a way by creating a version of Tarot cards with the brand’s Peanuts characters and a set of quirks that employees might identify with. It said Met Life knows everyone is special in his or her own way and has a plan to fit. Keeping the campaign on brand with an approach that was tactically smart and loveable made this an easy sell. 

Serotta Custom Bicycles B2C print: Serotta was a word-of-mouth company that didn’t blow its own horn with slick advertising, until it came out with its first carbon fiber frame.

 
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Serotta Custom Bicycles

When one of America’s most storied builders of high-end bicycles came out with a carbon fiber frame, it was a big deal. But Serotta was a word-of-mouth company that didn’t blow it’s own horn with slick advertising. We acknowledged this with an arch and self-deprecating headline that sat well away from the simple but stunning shot of the bike.  Because it was a dramatic news for a purist, steel frame-maker to be introducing a newfangled carbon bike, we felt Serotta’s customers and fans would give them a pass, just this once. 

 
 
 
 

Noble & Cooley: A great American company with terrible advertising which we decided to help with some of the most creative work in its category.