Kellogg School of Management Concept Book: Pentagram was hired to help Kellogg reestablish itself as the voice of collaboration and regain their status as the leading MBA program.
Fashion Institute of Technology Annual Report: The challenge was to take a dry, academic McKinsey white paper and turn it into warm, engaging copy, with high-concept visuals from Pentagram Partners.
Fashion Institute of Technology Annual Report: The brief from this highly-creative client was: No cookie cutter annual reports. Here, we created a fictional character whose world was filled with FIT-related things to show the impact their graduates have had on the culture.
School of Visual Arts Student Catalog: To reflect the breadth and depth of the academic offerings, we approached the course descriptions as magazine articles.