American Express OPEN B2B Print:  To help sell the Plum Card, we showed how a small business owners could save by paying their card balance early. 

American Express OPEN Card

The constant challenge for this client was to convince small business prospects that a colossal business like American Express had some real understanding of what a small business owner dealt with daily. 

This execution worked off the honest line, “Is the Plum Card right for you?” and showed how an actual AmEx cardholder could use the card with a payback feature to do a nice office improvement and finance a plum assignment. 

American Express OPEN B2B Online: For the first time, OPEN customers would have a central place to see and manage their social media presence. 

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