LANG PHIPPS Integrated Creative ◊ Content Writer – page 1 of 2 _____________________________________________________________________________________
I am an award-winning content creator and copywriter with expertise in journalism, custom content, and advertising. Finding the nugget that drives the story which sells the brand and moves the consumer to act is what I bring to the job. If you’re looking for a resourceful, collaborative partner who is flexible under pressure, you’ve found him.
On-/Offline Ad Concepts • Long-form Print Campaigns • Native Advertising • B2B/B2C Strategies •
Radio scripts • Direct Response Ad Solutions • Website Creation • Banner Executions • Blog Posts • Brochures • Annual Reports • Catalogues • Press Releases • Speeches • RFPs • Feature Articles in Major Publications
Microsoft: Word; Excel; Powerpoint • Wordpress Web Platform • Squarespace Web Platform
CREATIVE & MARKETING ROUNDUP Advertising
Senior copywriter integrating branding for new SAP product — Concur travel and expense software.
Life Reimagined 2016
Senior marketing writer with the digital team building a place where people change lanes, or start on a new road.
Munn Rabot 2015
Senior copywriter on Bessemer Trust B2C print. Added a touch of sass and irreverence to how one of the oldest private wealth advisors speaks to the world. Also helped create the “Made for New York” NYU Langone Medical Center print and television advertising.
O2kl Advertising 2014
Senior copywriter on MetLife, AARP, Empire Blue Cross Blue Shield; B2B, B2C, digital, and direct mail. Created a standup comic who managed the impossible — being funny about insurance.
Draft/FCB Healthcare 2013
Senior copywriter on several new-business pitches.
Saatchi & Saatchi Healthcare 2012
Senior copywriter on Abbott Laboratory’s Humira D2C microsite. Gave people with chronic back pain a way to learn whether they had a serious condition, and how to treat it.
LANG PHIPPS Integrated Creative ◊ Content Writer – page 2 of 2 ______________________________________________________________________________________________
Senior copywriter on American Express OPEN: B2B, B2C, digital and direct. As the writer for the OPEN YourBuzz site, I gave AmEx authority in a new space: Social media.
Senior copywriter on U.S. Marine Corps, FEMA, and HSBC. I created groundbreaking B2C online banners based on video games for Marines.com off the insight that their recruitment audience was full of passionate gamers. Wunderman New York 2004-2006
Senior copywriter on Citibank, Pfizer, Novartis, Zyrtec, IBM, Microsoft, and AT&T. Wrote online stories telling how Microsoft software transformed operations for three already successful companies.
The Romann Group 1997-2003
Senior copywriter on DLJ Direct, Finlandia Cheese, BWIA, Tower Air, ABC Carpet and Home, and Benihana of Tokyo. I dug up some surprising historical nuggets linking Empress Josephine, George Washington, and Alexander Hamilton with the West Indies, which persuaded a more affluent traveler to choose BWIA.
Pentagram Design: Corcoran Sunshine marketing campaigns for high-end real estate developments. Fashion
Institute of Technology Annual Reports. 2006 Vonage Annual Report. Copy direction and writing for Citibank Thank You rewards program.
IMRE: Custom content on GE smart appliances, Soda Stream, and Home Depot.
Carbone Smolan Agency: Mallliouhana Hotel brochure.
Shiseido: Creative Director (copy) for Qiora product launch. Print and direct advertising, PR, and collateral materials. B the Change: Custom content for Last Mile Health and Polaris.
Sotheby’s: Content creation for Sotheby’s Preferred Card member site.
LaPlaca Cohen: Writer for the New York Historical Society’s 1913 Armory Show Exhibition brochure.
Brandbuzz: Integrated campaign for Frontier Communications, including print, DM, radio, and television. Imaginary Forces: IBM Centers for e-business Innovation presentation script.
Feature articles in The New York Times, B the Change, Details, Food and Wine, and Playboy. ______________________________________________________________________________________________
Duke University: English literature and philosophy. University of Montana, Missoula: Creative writing. School of Visual Arts: Copywriting. ____________________________________________________________________________________________
National Council for Marketing and Publications Gold Award for 2007 FIT Annual Report. National Council for Marketing and Publications Gold Award for 2009 FIT Annual Report.